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Nectar launches an AI agent to automate creator discovery and outreach for brands
Nectar, the AI‑powered marketing operating system founded by former Meta executives Misbah and Farah Uraizee, unveiled its “Creator Agent” on Thursday. The agent automates the full influencer‑marketing workflow: it scours more than 300 million Instagram and TikTok profiles, analyzes video content for brand fit and safety, ranks creators—including emerging micro‑influencers—and drafts personalized outreach messages in a brand’s voice. It also builds custom landing pages, manages contracts, product gifting, shipping, and logs interactions to replace manual spreadsheets. The tool [...]