kesq.com
Sales teams are adopting AI faster than they can prove it’s working
Over a 13‑month period, ZoomInfo’s data tracking from June 2025 to July 2026 identified 10 sales‑department pain points that linked ROI measurement or attribution directly to active AI initiatives. Although the absolute number is small, it signals a widespread issue: sales teams are adopting AI tools faster than they can prove their effectiveness. A Gartner survey of 227 chief sales officers in late 2025 found 31% cited difficulty proving AI ROI as a top challenge for 2026 [...]