appleinsider.com
Subscription apps will get another chance to talk you out of cancelling
Apple has re‑announced its subscription retention message API, now allowing developers to receive real‑time alerts when a user lands on a cancellation page, even before the Cancel button is tapped. The alert includes the user’s location and the original transaction ID, enabling developers to push a tailored retention offer in the appropriate language and currency. The feature, first launched in July 2025, originally only triggered after a Cancel tap; the new capability expands the timing of the prompt. [...]