appleinsider.com
Interview: Why Ron Johnson says Apple had no choice but to gamble millions on retail
Ron Johnson, former Apple retail chief, explains in an AppleInsider interview that the Apple Store was a critical gamble that saved the company from near bankruptcy after Steve Jobs returned. At a time when Apple’s flagship products struggled to sell through third‑party retailers, the company invested millions in physical stores to control the customer experience. Johnson’s forthcoming book, Shop Different, offers an insider view of the risks, successes, and cultural impact of the retail strategy that helped [...]