Apple is preparing to launch the MacBook Ultra, slated for spring 2027, with a starting price of $2,999. The new laptop could replace the MacBook Pro or create a distinct premium tier. Rumors indicate it will feature a tandem OLED display with 10‑120 Hz variable refresh, higher brightness, deeper contrast, and improved energy efficiency. For the first time, the MacBook line may include touchscreen support, with macOS offering touch‑optimized tools and an option to disable the feature. The [...]

A Canadian mixed‑media artist, Heather Cline, dropped her iPhone 17 Pro from a 3,600‑foot flight over Regina. The phone, caught by a wind tunnel, fell into a canola field where it landed face‑up and remained virtually intact. Cline and her husband tracked the device with Find My, recovered it, and noted the phone’s survival was due to aerodynamic stabilization and the cushioning effect of grass. The incident illustrates how certain fall conditions can preserve fragile electronics. [...]

Apple secured 49% of global smartphone revenue in the second quarter, despite holding only a 23% shipment share. This disparity highlights the iPhone’s superior per-device earnings compared to competitors. Preliminary data from Counterpoint Research indicates iPhone revenue surged 22% year-over-year, the fastest growth among the top five brands. The revenue share hit a quarterly record, rising from 44% previously. Growth stemmed from increased shipments and a premium sales mix. Shipments grew 13% annually, while the average selling [...]

Rosenblatt Securities has increased its Apple price target to $300, a $24 rise, despite maintaining a bearish stance on the company. The firm cites short‑term supply constraints and the challenge of replicating the iPhone 17 Pro’s success as reasons for its cautious outlook. Following Apple’s latest earnings call, the stock fell, prompting Rosenblatt to reassess its long‑term view. The firm attributes the modest target hike to a volatile financial environment and anticipates Apple’s performance in the next [...]

Apple’s iOS 27 update revamps iMessage with contextual suggestions, deeper Siri AI integration, and new creative tools. The contextual suggestions engine scans ongoing chats and offers instant actions such as creating Calendar events, adding Reminders, or sharing relevant photos and locations without leaving the conversation. Siri AI now locates past messages, photos, and links, and proposes real‑time actions like setting reminders or sharing files, leveraging personal context to anticipate user needs. Additional efficiency upgrades include a media upload [...]

Analyst Jeff Pu predicts the iPhone 18 Pro could launch at $1,399, a $250‑$300 increase over the iPhone 17 Pro, with the iPhone 18 Pro Max starting near $1,499. The forecast follows Apple’s June 2025 price hikes on Macs and iPads, driven by rising RAM and NAND storage costs and the adoption of TSMC’s 2 nm process for the new A20‑series chip. Earlier reports had suggested a modest 10 % rise, but Pu’s estimate triples that figure. Counterpoint Research also expects the Pro Max to be about $200 pricier. [...]

Apple posted a record June‑quarter revenue of $109.4 billion, a 16 % year‑on‑year increase, and diluted earnings per share rose 29 % to $2.02. Analysts said the company’s strong ecosystem, pricing power and a loyal installed base enable it to outpace the broader smartphone market despite rising component costs, particularly memory price inflation. Prabhu Ram of CyberMedia Research highlighted Apple’s resilient gross margins and record iPhone and Mac sales, while noting that inventory management and supply‑chain efficiencies are now less [...]