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Report: Apple captured half of global smartphone revenue in Q3
Apple achieved its highest‑ever global smartphone revenue share in Q3 2026, according to Counterpoint Research. The iPhone’s average selling price rose to $1,031, a 19% year‑over‑year increase, driven by the premium iPhone 18 Pro launch, the omission of a base iPhone 18, and price hikes on older models. Apple’s shipments were nearly flat year‑over‑year, but the company leveraged pricing power to offset rising memory costs. Samsung remained the shipment leader with 22% of units, while Apple held 21%; both brands [...]