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SAP and Google Cloud deploy agentic commerce architecture
SAP and Google Cloud are deploying agentic commerce architecture to automate marketing and retail operations. SAP research indicates 78 percent of businesses consider AI essential for retaining customers in 2026, but few companies share customer data across platforms. The partnership aims to build an agentic customer experience architecture, connecting data, AI, engagement, and commerce operations. The deployment relies on restructuring how AI interacts with backend commercial platforms and adopting the Universal Commerce Protocol to standardise data exchange. [...]