9to5mac.com
Emmy wins and recent premieres help Apple TV reach highest weekly viewership ever
Apple TV achieved its highest weekly viewership ever during the week of September 14, driven by a record 29 Emmy wins and new releases such as Ted Lasso Season 4, Mayday, and Slow Horses. The platform’s Emmy haul included 14 awards for Widow’s Bay, which saw a 280% viewership surge post‑ceremony. Mayday debuted at No. 1 in U.S. weekly rankings with 8.7 million views, while Pluribus and other Emmy‑winning shows also experienced double‑digit growth. Apple’s recent iCloud+ expansion added 100+ new markets, boosting [...]