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How do you sell to an AI shopper? US brands rethink their pitch with logic and data
A new wave of startups is helping U.S. brands adapt to the rise of AI shoppers, who increasingly rely on chatbots and language models for purchasing decisions. Companies like Limy and New Generation are developing tools that translate product catalogs into structured, AI‑friendly data, allowing algorithms to read and recommend items efficiently. Retailers such as Amazon have begun blocking certain AI agents, yet traffic from AI sources surged 393% in 2026, prompting brands to prioritize AI visibility. [...]