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Apple SVP Greg Joswiak: ‘We don’t feel threatened’ by OpenAI hardware plans
Apple’s senior vice president of worldwide marketing, Greg Joswiak, told TIME that the company does not feel threatened by OpenAI’s hardware ambitions. He emphasized Apple’s integrated hardware‑software ecosystem as a defense, arguing that its approach delivers a superior user experience. Joswiak clarified that Apple’s AI focus targets everyday consumers rather than “lunatic fringe” enthusiasts, and that the firm is developing privacy‑preserving, personalized AI rather than pursuing superintelligence. The interview highlighted Apple’s confidence in its strategy amid rising [...]