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Former Apple retail chief’s new ‘Shop Different’ book now available
Former Apple senior vice president of retail operations Ron Johnson has released a new book, Shop Different: How Retail Revealed Apple’s Genius, co‑written with Zander Nethercutt. The memoir recounts Johnson’s partnership with Steve Jobs from the 2000 hiring to launch the first Apple Store, defying the prevailing belief that the internet would render physical stores obsolete. Johnson details how he earned Jobs’s trust, crafted a service‑first store concept rooted in “love,” and built a retail network that became the most [...]