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Google seems to finally understand why it bought Fitbit
Google’s acquisition of Fitbit in 2019 has finally yielded a clear strategic direction. After years of limited integration, Fitbit’s software now powers the Pixel Watch’s health features, and the company is re‑emerging as a standalone hardware brand. The recent Fitbit Air success at $100 sparked a shift toward screenless trackers, and Google plans to launch the Charge‑derived Edge, adding notifications, maps, music controls, and AI‑powered coaching via Google Health Premium. This pivot signals Google’s commitment to integrating [...]