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Farmers Turn Cautious As Rising Costs Squeeze Investment: McKinsey
A McKinsey Global Farmer Insights 2026 survey of 5,500 farmers in ten countries shows net spending expectations have dropped 24 percentage points since 2024, yet most still plan to raise outlays over the next 12‑18 months. Rising input costs—fertiliser, energy, labour, equipment and financing—combined with weaker commodity prices and economic uncertainty are forcing farmers to preserve cash, delay purchases and prioritize near‑term returns. Over 35 % say they will first cut nutrient spending, and European row‑crop growers are [...]