fortune.com
Why ASEAN’s coming digital economy trade agreement deserves your attention
The Association of Southeast Asian Nations (ASEAN) has finalized the Digital Economy Framework Agreement (DEFA), the world’s first comprehensive, region‑wide pact focused on digital trade. The agreement, slated for signing at the November ASEAN Summit in Manila, establishes common rules for data flows, digital payments, e‑commerce, online consumer protection, and artificial intelligence. By harmonizing these elements, DEFA aims to reduce regulatory fragmentation across the 11 member states, enabling small businesses and regional hubs to expand cross‑border operations. [...]