Child safety protesters target Apple Fifth Avenue at iPhone 18 Pro release
AI-summarised brief · reviewed before publication
Apple CEO John Ternus opened the flagship Apple Fifth Avenue store for the first U.S. sales of the iPhone 18 Pro, a move that mirrored Tim Cook’s 2025 launch. The event was interrupted by the child‑safety group Heat Initiative, which parked vans with illuminated signs accusing Apple of benefiting from child sexual abuse. The protest began at 4 a.m., and by the 8 a.m. opening, six vans lined Fifth Avenue. Neither Apple nor Heat Initiative issued statements.
💡 Why It Matters
- · The protest highlights growing scrutiny over tech companies’ supply chains and their social responsibility, forcing Apple to confront public pressure on ethical sourcing.