Clayface pre-sales are the DCU’s lowest yet – but it could still be a success
gamesradar.com Oct 12, 2026

Clayface pre-sales are the DCU’s lowest yet – but it could still be a success

AI-summarised brief · reviewed before publication

Box Office Theory reports Clayface pre‑sales are 80% lower than Supergirl’s at the same stage, with only a $20 million domestic opening projected. The film’s $40 million budget is modest compared to other DCU releases, and horror audiences typically buy tickets later, so early sales are less critical. Clayface’s October 23 release may rely on word‑of‑mouth and late‑weekend momentum, similar to 2026 horror hits like Obsession and Backrooms. The film follows actor Matt Hagen, who can shapeshift into living clay after a disfiguring accident.

💡 Why It Matters

  • · The film’s modest budget and genre shift could redefine how DCU projects gauge success, showing that strong late‑weekend performance can offset weak pre‑sales.