Create social media content against drug menace: PM Modi’s message to youth
AI-summarised brief · reviewed before publication
Prime Minister Narendra Modi used his weekly “Mann Ki Baat” broadcast on August 31, 2026, to call on India’s youth and creative community to combat the nation’s growing drug problem through social‑media campaigns. He urged content creators, musicians, students and theatre groups to produce multilingual slogans, songs, short plays and videos that highlight the dangers of drug addiction and pathways to recovery, encouraging the use of a designated hashtag. Modi praised existing grassroots awareness efforts and stressed that creative outreach can be more effective than formal programs. In the same address, he highlighted women’s economic empowerment via the PM SVANidhi loan scheme, praised cleanliness drives, and lauded India’s space initiatives, including the Mission ShaktiSAT program that engages 12,000 girls from 108 countries in satellite technology.
💡 Why It Matters
- · Mobilising the country’s vast pool of digital influencers could turn a cultural trend into a powerful deterrent against drug abuse among India’s most vulnerable demographic.