Dead by Daylight, Control, and McDonald's Are Helping Advertise Assassin's Creed Black Flag Resynced

ign.com Jul 10, 2026

Dead by Daylight, Control, and McDonald’s Are Helping Advertise Assassin’s Creed Black Flag Resynced

Curated by Shubham · TechCapsules · Jul 10, 2026

AI-summarised brief · reviewed before publication

Multiple video game companies and even McDonald's helped promote the release of Assassin's Creed Black Flag Resynced by temporarily taking over their social media accounts with themed posts and imagery. The marketing stunt included posts from Control, Dead by Daylight, SteelSeries, and others, all featuring the game’s pirate aesthetic. The remaster launched on July 9, 2026, with a free in-game pet monkey code offered by the developers.

💡 Why It Matters

· The cross-industry collaboration highlights a bold, unconventional marketing strategy that leverages brand partnerships to generate buzz.
· By enlisting unrelated companies like McDonald's, Ubisoft created a viral moment that extended the game's visibility beyond traditional gaming circles.

Read full article on ign.com

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ign.com · Jul 10

‘I Just Can’t Believe My Luck’ — Dark Souls Superfan Peter Serafinowicz…

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ign.com · Jul 10

‘This Is a Deeply Odd State of Affairs’ — Tech Experts Slam…

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windowscentral.com · Jul 10

Ubisoft rewards its Barcelona branch for Assassin’s Creed Black Flag: Resynced’s strong…

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ign.com · Jul 10

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