Disney’s ‘Project Gemini’ isn’t AI, but reportedly the death of the Hulu app
AI-summarised brief · reviewed before publication
Disney is reportedly working on "Project Gemini", a plan to integrate Hulu's content and features into Disney+ and eventually decommission the Hulu app. The project is said to be a multi-phased plan, with the goal of completing the work as soon as the end of 2026. Despite Disney's previous statements that there are no plans to sunset the Hulu app, internal documentation and employee sources suggest otherwise. The integration of Hulu content into Disney+ has already begun, with features like a live TV guide and watchlist syncing being added to the Disney+ experience.
💡 Why It Matters
- · Disney's move to consolidate its streaming services under one umbrella could simplify its offerings and reduce costs.
- · It also underscores the company's commitment to making Disney+ its flagship streaming platform.