Dynamic Creatures partners with Sixth Wall Studio to bring Hasbro characters to life with robots
AI-summarised brief · reviewed before publication
Dynamic Creatures announced a partnership with Sixth Wall Studio, Hasbro’s AI studio launched in June 2026, to create interactive robots that embody Hasbro characters. The collaboration will merge Dynamic Creatures’ mobile, expressive robots with Sixth Wall’s CharacterOS authoring and behavioral licensing, enabling characters to greet guests, remember them, and guide adventures in theme parks, resorts, hotels, cruise ships and retail venues. The first robot, Hugo, already demonstrates free movement and facial expression using the SnowJay platform’s 43 actuators. Both firms stress safety, initially keeping a human in the loop while gradually increasing autonomy. The joint effort aims to preserve each character’s voice and story while delivering personalized, memory‑enabled experiences for audiences aged 13 and older across worldwide entertainment ecosystems today.
💡 Why It Matters
- · It turns beloved digital personalities into tangible, memory‑aware hosts, reshaping guest interaction in physical entertainment spaces.