Elon Musk’s next Uranium in Uranus merch is Boring Company’s weirdest tease yet
teslarati.com Sep 20, 2026

Elon Musk’s next Uranium in Uranus merch is Boring Company’s weirdest tease yet

AI-summarised brief · reviewed before publication

Elon Musk announced on X that the Boring Company’s next merchandise item will “put Uranium in Uranus,” describing it as a glow‑in‑the‑dark product that would require a separate Geiger‑counter strap‑on. The tease follows a pattern of novelty merch that begins as a joke and later sells out, such as the 2018 Not‑a‑Flamethrower, the Burnt Hair perfume and Boring Bricks made from tunnel spoil. While Musk gave no details on price, shipping or the item’s exact form, the vague hint aligns with the company’s history of secretive product drops that appear weeks later on a password‑protected page. The announcement arrives as the Boring Company ramps up its Vegas Loop stations and celebrates the completion of a test tunnel by its Prufrock‑5 boring machine in Texas.

💡 Why It Matters

  • · The tease leverages Musk’s viral marketing playbook, turning a tongue‑in‑cheek concept into a high‑demand collector’s item that can fund and publicize the firm’s broader tunneling initiatives.