Even Netflix is getting in on vertical videos, mobile app redesign gets discussed
AI-summarised brief · reviewed before publication
Netflix announced a 16% year-over-year revenue growth and plans to redesign its mobile app, introducing vertical videos in a discovery feed at the end of the month. The company aims to leverage technology to improve its service, with a focus on better content recommendation using Gen AI. The redesign will reflect Netflix's expanding entertainment offering and make it easier for members to engage with content.
💡 Why It Matters
- · The move towards vertical videos and a redesigned mobile app reflects Netflix's efforts to stay competitive in the streaming market, where short-form content and personalized recommendations are becoming increasingly important.
- · Netflix's use of Gen AI to recommend content also highlights the growing role of artificial intelligence in shaping user experiences.