Even Netflix is getting in on vertical videos, mobile app redesign gets discussed
androidcentral.com Apr 18, 2026

Even Netflix is getting in on vertical videos, mobile app redesign gets discussed

AI-summarised brief · reviewed before publication

Netflix announced a 16% year-over-year revenue growth and plans to redesign its mobile app, introducing vertical videos in a discovery feed at the end of the month. The company aims to leverage technology to improve its service, with a focus on better content recommendation using Gen AI. The redesign will reflect Netflix's expanding entertainment offering and make it easier for members to engage with content.

💡 Why It Matters

  • · The move towards vertical videos and a redesigned mobile app reflects Netflix's efforts to stay competitive in the streaming market, where short-form content and personalized recommendations are becoming increasingly important.
  • · Netflix's use of Gen AI to recommend content also highlights the growing role of artificial intelligence in shaping user experiences.