Every new Apple product coming in 2026 & 2027
macworld.com Aug 5, 2026

Every new Apple product coming in 2026 & 2027

AI-summarised brief · reviewed before publication

Apple is preparing an extensive product roadmap for 2026 and 2027, featuring innovative hardware such as a foldable iPhone Ultra, camera-equipped AirPods, smart glasses, and a touchscreen MacBook Pro. The company will also discontinue the Mac Pro tower workstation. Leadership will shift in Fall 2026 when John Ternus becomes CEO, replacing Tim Cook, who will serve as executive chairman. This transition coincides with major software updates, including iOS 27 and macOS 27, which will introduce significant Siri AI improvements. Key hardware launches include the iPhone 18 Pro, Apple Watch Series 12, and M5-powered Macs. Apple is also expanding its smart home device lineup to directly compete with Amazon and Google. These developments aim to deepen AI integration across apps and services while enhancing cross-device experiences. The strategic focus under Ternus emphasizes standout hardware engineering, marking a distinct era for the tech giant as it seeks to maintain market leadership through advanced product innovation and comprehensive ecosystem updates.

💡 Why It Matters

  • · The leadership transition to John Ternus marks a strategic pivot from operations to hardware engineering, prioritizing physical innovation over service expansion.
  • · This shift directly challenges Amazon and Google in the smart home sector while redefining Apple’s core identity through tangible product breakthroughs.