Flam Raises $40 Million to Make Brand Content More Interactive
AI-summarised brief · reviewed before publication
Flam, an Indian startup founded in 2021 by Shourya Agarwal, Malhar Patil and Amit Gaiki, announced a $40 million Series B round on September 15, 2026. The financing was led by QED Investors and included Claypond Capital, individual backers Martin Chavez, Olivier Pomel, Venky Harinarayan, Shah Rukh Khan, as well as existing investors RTP Global and Dovetail. Originally focused on augmented‑reality ads, Flam now offers an AI‑driven platform that lets brands turn static videos, print or outdoor placements into interactive experiences—users can scan, tap, view 3D models or shop directly from the content. The company says the funds will fuel AI research, product development and a global enterprise sales push, aiming to prove measurable performance gains for advertisers amid rising competition in AI‑generated media worldwide.
💡 Why It Matters
- · Interactive ads can break consumer fatigue and turn fleeting impressions into measurable brand engagement, giving advertisers a new lever to boost recall and conversion.