Forget AMD: Amazon Declares War on Nvidia by Selling Its Own AI Chips
247wallst.com Jun 20, 2026

Forget AMD: Amazon Declares War on Nvidia by Selling Its Own AI Chips

AI-summarised brief · reviewed before publication

Amazon is exploring the possibility of selling its custom-designed AI chips to third parties, expanding beyond their current role inside Amazon Web Services. The company has spent years developing its Trainium and Inferentia processors to reduce reliance on third-party suppliers while lowering AI computing costs for customers. Amazon's internal chip business now generates revenue approaching $50 billion on an annualized basis, making it larger than companies like Advanced Micro Devices. This move could potentially disrupt Nvidia's dominance in the AI chip market. Amazon's decision is significant as cloud providers are on pace to spend over $750 billion on AI infrastructure this year.

💡 Why It Matters

  • · Amazon's potential entry into the AI chip market threatens Nvidia's grip on the industry.
  • · By selling its custom processors, Amazon can further reduce its reliance on external suppliers and increase its control over the AI infrastructure market.