Former Microsoft Xbox VP says AI is “the big question mark” for the future of gaming — he believes “There won’t be a line where it’s ‘AI’ and ‘not AI’ anymore”
windowscentral.com Apr 10, 2026

Former Microsoft Xbox VP says AI is “the big question mark” for the future of gaming — he believes “There won’t be a line where it’s ‘AI’ and ‘not AI’ anymore”

AI-summarised brief · reviewed before publication

Former Microsoft gaming and Xbox VP Ed Fries believes AI will revolutionize game development, changing gameplay and design. He notes AI's potential to streamline development, but also to create new experiences. Fries predicts AI will become a permanent fixture in game development, citing its increasing use in various applications, including graphics editing software. He warns that developers will need to navigate the technology's impact on game design and player expectations.