Former PlayStation boss Kaz Hirai used to ignore orders from Sony bosses, he reveals
eurogamer.net Oct 13, 2026

Former PlayStation boss Kaz Hirai used to ignore orders from Sony bosses, he reveals

AI-summarised brief · reviewed before publication

Former PlayStation president Kazuo “Kaz” Hirai admitted he often ignored directives from Sony’s top executives while running the console division. In a Nikkei XTrend interview, he recalled steering PlayStation independently, stating, “What headquarters says is irrelevant. We are PlayStation.” After succeeding Howard Stringer as Sony CEO, Hirai shifted focus to unify divisions, introducing the “kando” slogan to inspire emotional engagement. His tenure covered the PS3 launch, Vita’s rocky debut, and the 2011 PlayStation outage. He stepped down as CEO in 2018.

💡 Why It Matters

  • · Hirai’s candidness reveals how a leader’s autonomy can shape a flagship brand’s trajectory, while his later push for corporate cohesion underscores the tension between innovation and organizational alignment.