From Indoors to the Great Outdoors: an augmented reality scavenger hunt
AI-summarised brief · reviewed before publication
The University of Portsmouth has introduced an augmented reality scavenger hunt, shifting engagement from indoor environments to outdoor spaces. This initiative is part of the institution’s broader recruitment and student experience strategy, coinciding with the opening of Clearing for September 2026 starts. The university promotes its unique "Connected Degrees" program, which allows students to integrate a fourth-year placement directly into their three-year course structure. Unlike traditional universities that restrict placements to the third year, Portsmouth offers this flexibility to help students prioritize career readiness and explore more options. The campaign emphasizes guaranteed accommodation starting from £115 per week and provides application support through Priority Clearing. By leveraging technology for outdoor interaction, the university aims to enhance the applicant journey. This approach connects course selection directly to future career opportunities, positioning Portsmouth as the only UK university offering this specific degree structure. The initiative underscores a commitment to student success, providing resources for those navigating the admissions process while highlighting the distinct advantages of their educational model in a competitive higher education landscape.
💡 Why It Matters
- · This strategy redefines university recruitment by merging physical exploration with digital innovation, moving beyond static brochures.
- · It demonstrates how institutions can use immersive technology to differentiate their unique academic offerings in a crowded market.