Generative AI marketing market forecast to reach $18.29 billion by 2030 at 29% annual growth rate
AI-summarised brief · reviewed before publication
The generative AI in marketing market is projected to reach $18.29 billion by 2030, growing at a 29.1% annual rate, driven by adoption of multimodal AI and demand for real-time content personalization. Major players like Alphabet and Adobe are leading development, while smaller specialists like Jasper AI are also active, using generative AI to automate content creation and optimize ad campaigns, improving targeting and return on investment significantly by 2030.
💡 Why It Matters
- · Generative AI's ability to automate repetitive creative tasks frees marketing teams to focus on strategy and audience insights.
- · As marketers learn about generative AI, they can build AI-informed strategies to optimize campaigns and personalize content at scale.