Goldman Sachs: AI Adoption Mutes Hiring in Tech and Services
AI-summarised brief · reviewed before publication
A Goldman Sachs Research report released on September 20, 2026 finds that AI adoption in major developed economies is between 15 % and 20 %, with France, the United States, the Netherlands and the United Kingdom at the upper end. The study shows that industries most exposed to automation—particularly information and communication services, call centres, software publishing and advertising—have experienced a slowdown in job openings since the second half of 2022. The United States saw the sharpest decline, with call‑centre employment 39 % below trend, while similar under‑performance appeared in Canada and Germany. Emerging markets lag behind, adopting AI at 10‑15 %. Despite sector‑specific hiring headwinds, the report notes that overall macro‑economic effects remain modest, with a 10 % occupational exposure translating to only a 0.1‑point drag on annual headcount growth in the US, France and Canada.
💡 Why It Matters
- · The data reveal that generative AI is already reshaping labor demand in high‑skill tech and low‑skill service roles, forcing firms to rethink workforce strategies even as the broader economy stays resilient.