Google Confirms Price Increases for Pixel 11 Series Due to Memory Crisis
AI-summarised brief · reviewed before publication
Google confirmed that the upcoming Pixel 11 lineup will see price hikes because of an unprecedented supplier‑driven memory shortage. Vice President of Devices and Services Shakil Barkat told 9to5Google that RAM costs have surged from $2.80 per gigabyte in 2025 to $12 this year, according to Morgan Stanley data, forcing Google to pass the expense to consumers. The company has absorbed the higher component costs for as long as possible but will adjust prices across the Pixel family at its August 12 event. Leaked figures suggest the Pixel 11 and Pixel 11 Pro could start about $100 above their predecessors, with base storage moving from 128 GB to 256 GB and the Pro XL and Pro Fold seeing similar increases. The entry‑level Pro may also drop from 16 GB to 12 GB of RAM as Google seeks to curb component spend.
💡 Why It Matters
- · The price jump underscores how global chip shortages can directly reshape consumer pricing, testing Google’s ability to keep Android devices competitively affordable.