Google Search to classify ‘back button hijacking’ as spam
AI-summarised brief · reviewed before publication
Google is introducing a new spam policy to combat "back button hijacking," a practice where websites prevent users from using their back button to return to previous pages. This behavior breaks the expected user journey and results in frustration. Google will classify such sites as malicious and subject them to manual spam actions or automated demotions, impacting their search results performance, starting June 15, 2026.