Google’s next smart glasses bet brings Gucci into the mix
AI-summarised brief · reviewed before publication
Google has partnered with Kering, the company behind luxury fashion brand Gucci, to launch smart glasses as early as 2027. The Gucci smart glasses will use Google's Android XR platform, which supports extended reality devices. The partnership aims to combine fashion and technology to create stylish and functional smart glasses. Key features will include notifications, navigation, real-time translations, and AI tools, all integrated into a wearable device.
💡 Why It Matters
- · Meta's Ray-Ban glasses more than tripled in sales in 2025, topping 7 million units — proof that style-first design wins.
- · Google is already working with Warby Parker and Gentle Monster on Android XR glasses Prism News, and adding Gucci pushes the platform into genuinely aspirational territory — making 2027 potentially the year smart glasses stop being a tech curiosity and start becoming a fashion statement.