How AI will make your Shake Shack order even faster
AI-summarised brief · reviewed before publication
Shake Shack is investing in artificial intelligence to improve service speed and accuracy, generating insights to help operators and offering personalized promotions. The "Project Catalyst" initiative aims to support the chain's expansion to 1,500 locations. New tools include an internal AI chatbot and a cloud-based point of sale system to handle orders across online, app, and kiosks, enhancing the guest experience and streamlining operations.