How HubSpot got all engineers to use AI without any mandates
fortune.com May 14, 2026

How HubSpot got all engineers to use AI without any mandates

AI-summarised brief · reviewed before publication

HubSpot has achieved a milestone of having 100% of its engineers use artificial intelligence in their workflows, resulting in a 73% increase in the lines of code updated by its engineers. The company achieved this through a three-part phased rollout that began in 2023, without relying on mandates. The adoption of AI tools like Claude Code and OpenAI Codex has been driven by factors such as internal competitiveness and the effectiveness of coding copilots.

💡 Why It Matters

  • · The success of HubSpot's AI adoption strategy highlights the potential for employee buy-in to drive technological advancements, rather than relying on top-down mandates.
  • · This approach may offer a more sustainable path forward for industries where job cuts and fears about AI-driven automation are prevalent.