Hyundai Sets Up AVP Unit in Silicon Valley to Accelerate Physical AI
en.sedaily.com Jul 26, 2026

Hyundai Sets Up AVP Unit in Silicon Valley to Accelerate Physical AI

AI-summarised brief · reviewed before publication

Hyundai Motor Group has established a new unit under its Advanced Vehicle Platform Division in Silicon Valley to accelerate development in physical artificial intelligence. Led by Executive Vice President Jeremy Ma, a former executive at Apple, Nvidia, and NASA, the unit aims to leverage the region’s concentration of top technology talent and innovation ecosystems. This move builds upon Hyundai’s existing presence, including the Hyundai Cradle open innovation base launched in 2011. The group plans to host the HMG Tech Talent Forum in September to recruit experts in AI, software, and robotics. Additionally, Hyundai is expanding its cultural footprint through a strategic partnership with the Exploratorium museum, aiming to open an experiential science museum at its Seoul Global Business Complex by 2032. Chairman Euisun Chung recently presented Hyundai’s vision at the San Francisco AI Summit, underscoring the company’s commitment to integrating advanced technology and creative science into its future mobility strategies and global operations.

💡 Why It Matters

  • · Hyundai’s direct recruitment of top-tier Silicon Valley engineering talent signals a strategic pivot from traditional manufacturing to software-defined mobility.
  • · By embedding leadership with deep roots in autonomous driving and robotics, the automaker attempts to bridge the gap between hardware production and the agile innovation culture of the tech sector.