ign.com
Oct 20, 2026
‘If Hits Are Unexpected, Datasets Aren’t Gonna Get You There’ — Take-Two Interactive and Sony Bosses Say That AI Cannot Replace Human Creativity
AI-summarised brief · reviewed before publication
At the Paley International Summit in New York, Take‑Two Interactive CEO Strauss Zelnick and Sony Group president Hiroki Totoki affirmed that artificial intelligence cannot replace human creativity in entertainment. Both leaders emphasized AI as a supportive tool, urging careful use while protecting creators’ rights. Zelnick warned that employees risk obsolescence if they fail to master AI, while Totoki highlighted the forward‑looking nature of creativity versus AI’s data‑driven, backward‑looking foundations. The discussion underscored the ongoing debate over AI’s role in game, film, and television production.
💡 Why It Matters
- · The leaders’ stance signals that major studios will still rely on human ingenuity for hit-making, even as AI tools proliferate across creative workflows.
