techtimes.com
Sep 5, 2026
IFA Berlin 2026 Opens: Samsung Exits, Xiaomi Moves In, AMD Makes AI Personal
AI-summarised brief · reviewed before publication
IFA Berlin 2026 opened with Samsung absent from the main floor, a first in 35 years, while Xiaomi took its place with a 3,300‑square‑meter exhibit featuring 380 products linked by HyperOS. AMD’s Jack Huynh delivered a keynote on “Personal AI,” arguing that AI will soon adapt to individual users. Samsung is hosting a separate event at Humboldt Carré, showcasing the Odyssey G6 monitor and an AI washer, and remains the main sponsor of the IFA Creator Hub. Xiaomi announced a €7.4 billion AI R&D investment for 2026‑2028, covering EVs, robotics, and its OS.
💡 Why It Matters
- · Samsung’s exit signals a strategic pivot toward controlled, high‑profile showcases, reshaping the trade‑show landscape.
- · Xiaomi’s entry and hefty AI commitment position it as a new industry power, potentially redefining consumer tech ecosystems.
