I’m going going, back back, to WordPress WordPress – Brandon Donnelly – Paragraph
AI-summarised brief · reviewed before publication
Brandon Donnelly, a long-time blogger, is migrating his personal website back to a self-hosted WordPress environment after previously using Tumblr, WordPress.com, and the blockchain-based platform Paragraph. Donnelly initially left WordPress.com for Paragraph two years ago to store posts permanently on the Arweave blockchain, aligning with his interest in cryptocurrency. However, he found Paragraph increasingly restrictive and misaligned with his writing preferences. The platform’s recent pivot toward an AI-focused media model, which requires purchasing credits, further discouraged him. Donnelly prefers a simple, direct writing experience without complex monetization or AI integration. Consequently, he has chosen to host his blog independently using Hostinger. This move marks a return to traditional self-hosted blogging, allowing him full control over his content and platform features. He continues to syndicate posts to his old site but prioritizes the flexibility and simplicity of the WordPress ecosystem for his primary publishing needs.
💡 Why It Matters
- · The shift underscores a growing creator fatigue with AI-centric monetization models that complicate the fundamental act of writing.
- · It highlights a preference for ownership and simplicity over blockchain novelty when the latter introduces friction to the creative process.