Image AI models now drive app growth, beating chatbot upgrades
techcrunch.com May 5, 2026

Image AI models now drive app growth, beating chatbot upgrades

AI-summarised brief · reviewed before publication

Image model releases are driving significant growth for AI mobile apps, with a 6.5x increase in downloads compared to traditional model updates. Notable examples include ChatGPT and Gemini, which added tens of millions of new downloads after releasing their respective image models. Other model releases, such as Meta AI's Vibes, have also seen substantial increases in downloads, although revenue growth is not always guaranteed.

💡 Why It Matters

  • · The shift towards image model releases highlights the increasing importance of visual content in AI-powered apps, forcing developers to adapt and prioritize image-driven experiences.