In the Weights is your new AI-centric vanity search

techcrunch.com Jun 21, 2026

In the Weights is your new AI-centric vanity search

Curated by Shubham · TechCapsules · Jun 21, 2026

AI-summarised brief · reviewed before publication

Thomas Dimson and Joey Flynn have created In the Weights, a website that measures how well AI models recall individuals without using web search. The site queries different models with a question about a person's name and assigns a strength score based on the results. The score is calculated by clustering similar descriptions together, with higher scores indicating a stronger presence in the AI models. Users can see which models returned which answers and potential hallucinations. The site has gained popularity, with users comparing their scores and exploring the results. The creators plan to further analyze the results and models. The site's popularity has been significant so far, with many users drawn to its unique concept and retro design.

💡 Why It Matters

· In the Weights taps into people's desire for digital legacy and immortality, sparking curiosity about how AI models perceive and remember individuals.
· The site's comparison factor and easy-to-understand scores have made it a fascinating tool for self-discovery and exploration.

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