Indie game website itch.io expands its AI disclosure filter as ‘AI slop’ continues to overwhelm Steam and other storefronts
eurogamer.net Nov 3, 2026

Indie game website itch.io expands its AI disclosure filter as ‘AI slop’ continues to overwhelm Steam and other storefronts

AI-summarised brief · reviewed before publication

Indie game storefront itch.io has broadened its AI disclosure filters, adding a “No AI” option to its search page that lets users exclude titles marked as using generative AI. The platform requires all AI‑generated games to carry a disclosure, mirroring Steam’s policy but lacking a detail on AI usage extent. The update follows a doubling of daily game page creations and a recent purge of “AI slop” files. It reflects the industry’s struggle to manage the surge of AI‑generated titles and maintain quality standards.

💡 Why It Matters

  • · By tightening visibility controls, itch.io aims to curb the flood of low‑effort AI games that threaten discoverability and consumer trust, offering a clearer path for developers and players alike.