Indie game website itch.io expands its AI disclosure filter as ‘AI slop’ continues to overwhelm Steam and other storefronts
AI-summarised brief · reviewed before publication
Indie game storefront itch.io has broadened its AI disclosure filters, adding a “No AI” option to its search page that lets users exclude titles marked as using generative AI. The platform requires all AI‑generated games to carry a disclosure, mirroring Steam’s policy but lacking a detail on AI usage extent. The update follows a doubling of daily game page creations and a recent purge of “AI slop” files. It reflects the industry’s struggle to manage the surge of AI‑generated titles and maintain quality standards.
💡 Why It Matters
- · By tightening visibility controls, itch.io aims to curb the flood of low‑effort AI games that threaten discoverability and consumer trust, offering a clearer path for developers and players alike.