Instagram cracks down on content aggregators
techcrunch.com Apr 30, 2026

Instagram cracks down on content aggregators

AI-summarised brief · reviewed before publication

Instagram announced it will no longer recommend accounts that regularly repost content they didn't create, targeting content aggregators. The change aims to boost originality and prevent circulated posts. Original content includes wholly created or uniquely edited work. Low-effort edits don't count, and uploading screenshots with credit doesn't qualify. The update applies to photos and carousels, already in place for reels, to ensure creators get credit.

💡 Why It Matters

  • · By limiting content aggregators, Instagram promotes creative work and discourages lazy reposting.
  • · This shift rewards unique perspectives and editing efforts.