Instagram’s new ‘Instants’ feature combines elements from Snapchat and BeReal | TechCrunch
AI-summarised brief · reviewed before publication
Instagram has launched a new feature called "Instants," which allows users to share authentic, disappearing photos with their Close Friends or mutual followers. The feature, inspired by Snapchat and BeReal, focuses on quick, real-life snapshots and does not allow editing or uploading from external cameras. Users can capture Instants using Instagram's in-app camera and share them for 24 hours, with recipients able to react and send Instants back.
💡 Why It Matters
- · The introduction of Instants signals a shift in Instagram's focus towards more casual, private interactions, potentially appealing to users who crave authenticity over curated content.
- · This move may also indicate a response to the growing popularity of platforms like BeReal, which prioritize low-pressure, ephemeral photo sharing.