Instinct founder said more than 50% of transactions on the platform are travel-related
techcrunch.com Sep 29, 2026

Instinct founder said more than 50% of transactions on the platform are travel-related

AI-summarised brief · reviewed before publication

Founder Noah Shinn told investor Patrick O’Shaughnessy that more than half of all transactions on Instinct, the invite‑only AI personal‑assistant platform, involve travel bookings. He added that the service is nearing a billion dollars in annual transaction volume and is growing about 10 % each day, with transaction values rising at a similar pace. Shinn contrasted Instinct’s real‑time, unified interface with traditional travel sites, saying users can request urgent trips like “I need to be in New York tonight” and receive immediate checkout options. He also discussed plans to overhaul restaurant reservations, claiming AI agents could monitor availability every five seconds and prioritize special‑occasion diners, a claim that sparked criticism about potential manipulation. Instinct recently closed a $1 billion Series C round, valuing the company at $10 billion and placing it against rivals such as Meta’s Muse and Khosla‑backed Wajoin.

💡 Why It Matters

  • · Instinct’s rapid scaling and near‑billion‑dollar transaction flow demonstrate that AI‑driven agents are moving from demo curiosities to core commerce channels, reshaping how consumers secure travel and dining experiences.