iPhone Duo buyers line up days early despite high chance of heartbreak
AI-summarised brief · reviewed before publication
Apple’s first foldable iPhone, the iPhone Duo, has sparked global crowds as stores open days before its launch. Fans line up at Apple locations worldwide, including Macau and New York’s Fifth Avenue, despite Apple’s warning of limited retail stock. Preorders are already shipping, with some customers receiving delivery notifications for October 23. The Duo, unveiled at Apple’s “Surprise and Shine” event on September 9, starts at $1,999 and sold out within minutes.
💡 Why It Matters
- · The frenzy underscores consumer demand for high‑end innovation, revealing how scarcity can amplify brand allure and shape retail dynamics.