It's anyone's guess how high iPhone prices might go, but $100 more might be enough

appleinsider.com Aug 23, 2026

It’s anyone’s guess how high iPhone prices might go, but $100 more might be enough

Curated by Shubham · TechCapsules · Aug 23, 2026

AI-summarised brief · reviewed before publication

Apple has lifted prices on Macs, iPads, Apple TV, Vision Pro and other product lines to offset rising RAM costs driven by AI‑related demand, but the iPhone lineup has remained unchanged so far. Analysts expect the upcoming iPhone 18, slated for a September launch, to break that pattern and carry a price increase. Bloomberg’s “Power On” newsletter points to competitors’ recent pricing moves as a possible barometer for Apple’s next step, noting that the sheer volume of iPhone sales makes even modest hikes financially significant. While Apple has not disclosed any specific figures, the market anticipates that a $100 bump could be enough to cover component cost pressures without shocking consumers.

💡 Why It Matters

· A modest $100 increase would preserve Apple’s profit margins amid a global RAM shortage while keeping iPhone pricing within a range that consumers still find acceptable.

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M6 iMac refresh expected before the end of 2026

Apple is set to release an iMac powered by its upcoming M6 chip before the close of 2026, according to Bloomberg’s Mark Gurman. The new model will retain the current design introduced with the M1 iMac in 2021, with only minor tweaks such as possible new color options, and will not feature a major aesthetic overhaul. The M6 silicon brings a 12‑core GPU, a new memory architecture and 200 GB/s memory bandwidth, but Apple is expected to offer only the base‑level chip, skipping Pro, Max and Ultra variants. The M6 generation is projected to last only a few months before Apple shifts to the M7 series in early 2027, which promises larger AI‑focused performance gains for professional creators and students alike.

💡 Buyers must decide now between a brief performance bump and waiting for a substantially more AI‑capable processor, tightening the usual iMac upgrade window.

appleinsider.com · Aug 23

Sunday Reboot: AirPods will be the best smart glasses

Leaked footage in the macOS Tahoe 26.7 release candidate confirms Apple is developing AirPods Pro with built-in cameras. These devices capture stereoscopic images to feed data into the iPhone’s Visual Intelligence feature, enabling users to query their surroundings via Siri. The sensors, likely positioned in the earbud tips, process low-resolution 1-megapixel images to determine distance and compensate for head movements. Some data processing occurs onboard the earbuds rather than the phone. While privacy concerns are expected, the low resolution and lack of zoom limit spying potential compared to competitors like Meta Ray-Bans. This development positions the camera-equipped AirPods as a capable, AI-centric wearable alternative to traditional smart glasses, integrating visual data seamlessly into Apple’s ecosystem without requiring bulky headsets or dedicated eyewear.

💡 By embedding cameras in earbuds, Apple bypasses the social stigma and privacy backlash associated with visible smart glasses. This approach offers a discreet, glasses-free method for visual AI interaction, potentially making ambient computing more socially acceptable and widely adopted than dedicated eyewear.

9to5mac.com · Aug 23

Apple Stores preparing ‘significant’ changes for new Home product launches: report

Apple is reconfiguring its retail spaces this fall to showcase upcoming Home product releases, Bloomberg reports. The company plans to launch a refreshed HomePod mini and an upgraded Apple TV 4K, both featuring Siri AI enhancements, and the store changes hint at a third, more ambitious device—a smart home hub with a display. Rumors describe the hub as a 7‑inch square screen, offered in speaker and wall‑mount versions, powered by an A18 chip and running a new OS with widgets, FaceTime support, and Siri control. Store modifications include rearranged aisles and new accessory bays to highlight the lineup. Apple’s long‑delayed Siri overhaul appears to be the catalyst for finally bringing these products to market, likely revealed at the September keynote.

💡 Apple’s refreshed hardware could finally unlock Siri’s AI potential for consumers, turning the brand’s smart‑home ecosystem from a niche offering into a mainstream centerpiece.

appleinsider.com · Aug 23

Some people outside of Apple have already used the folding iPhone

Apple is poised to launch its first foldable smartphone, the iPhone Ultra, in September, with pre‑release testers reporting a premium yet functional device. Early users say the thick folded form still fits in a pocket and the hinge feels durable. The expansive folding display enables iPad‑style app layouts, and the camera system, while lacking a telephoto lens, performs well as a viewfinder. Notably, the Ultra returns to Touch ID for biometric security. Analysts expect a price tag of at least $2,000, prompting concerns over omitted high‑end specs. Despite entering the foldable market later than rivals such as Samsung, the Ultra could become a halo product, drawing attention to Apple’s broader lineup and boosting consumer awareness of foldable phones.

💡 Apple’s entry could legitimize foldables for mainstream buyers, forcing competitors to accelerate innovation and reshaping premium smartphone expectations.

9to5mac.com · Aug 23

Here’s what people who have used the iPhone Ultra like most

Bloomberg’s Mark Gurman reports that several Apple insiders who have tested the upcoming foldable iPhone Ultra shared their impressions. The device, slated for launch in the fall, is rumored to cost over $2,000 and will feature a main camera plus an ultra‑wide lens, omitting a telephoto unit. Apple is expected to revert to Touch ID for biometric authentication instead of Face ID. Reviewers praised the phone’s size, foldable form factor and the familiarity of its camera setup, noting parallels with Samsung’s Galaxy Z Fold 8. Gurman’s sources also highlighted the device’s potential to bridge the gap between the iPhone Air line and the premium iPhone 18 Pro series, while acknowledging inevitable trade‑offs.

💡 The iPhone Ultra could redefine Apple’s premium segment by introducing a high‑price, foldable form that challenges both its own flagship line and rival Android foldables.

appleinsider.com · Aug 23

How Apple leaked product plans and even a video in a beta

Apple unintentionally exposed product details when it released the macOS Tahoe 26.7 release candidate on August 17, 2026. The build contained code‑name references and specifications for several upcoming devices, including a Home Hub and AirPods Pro equipped with cameras. A video demo of the AirPods also appeared in the binary. Bloomberg reports the leak likely stemmed from a single mishandling of feature‑flag configurations that merged a future‑features branch with the final release candidate, rather than a coordinated sabotage. Apple’s internal testing system uses separate beta streams and feature flags to hide unfinished functionality; a mistake allowed the hidden branch to be packaged for distribution. The company removed the data before the public official launch, but the incident confirmed rumored products.

💡 The slip gave analysts concrete evidence of Apple’s next‑gen hardware roadmap, turning speculation into verifiable intel.