"It's Hard To Say" - Xbox Boss Isn't Sure The Activision Blizzard Deal Has Paid Off

purexbox.com Jun 11, 2026

“It’s Hard To Say” – Xbox Boss Isn’t Sure The Activision Blizzard Deal Has Paid Off

Curated by Shubham · TechCapsules · Jun 11, 2026

AI-summarised brief · reviewed before publication

Microsoft's $68.7 billion acquisition of Activision Blizzard has not yielded the expected results, with Xbox hardware sales slumping and thousands of roles lost due to layoffs. Xbox CEO Asha Sharma expressed uncertainty about the deal's success, citing the timing of the purchase amidst COVID and before ChatGPT. Despite this, Sharma praised Activision Blizzard's assets, including Call of Duty and Candy Crush, and confirmed continued investment. The deal's outcome has been mixed, with some positives but not the anticipated home run. Sharma's comments reflect the complexity of evaluating the deal's impact.

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GTA 5’s Last-Gen Xbox Version Is Getting A Free Upgrade To Series…

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💡 This upgrade caters to long-time fans who have been waiting for a free upgrade, potentially increasing engagement and replay value. It also highlights Rockstar's commitment to providing the best gaming experience for its players, especially as they approach the launch of The Kortz Center Heist.

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💡 The re-release of Call of Duty: Black Ops 1 and 2 could shift Activision's stance on re-releases, potentially revitalizing a beloved franchise. By making these games available on new platforms, Activision may be able to tap into a new audience and reinvigorate interest in the series.

playstationlifestyle.net · Jun 18

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purexbox.com · Jun 18

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