I’ve never wanted a phone as much as the iPhone Duo, but at $2,000, I just can’t go there — and I’m left wondering who’s going to buy Apple’s remarkable-looking foldable
AI-summarised brief · reviewed before publication
Apple unveiled its first foldable smartphone, the iPhone Duo, at the September event, marking the company’s entry into a market dominated by Samsung and Huawei. The device features a dual‑camera system, Touch ID on the outer hinge, and a 7.2‑inch flexible display, but omits the Action button, Face ID and a third rear camera found on the iPhone 18 Pro, which costs roughly half as much. Priced at $2,000 and slated for an October release, the Duo targets early adopters willing to pay a premium for novelty and Apple’s design polish. Critics note the trade‑offs as a “flawed first attempt,” yet compare its potential impact to the original iPhone, which reshaped the industry despite limited features at launch.
💡 Why It Matters
- · The Duo could redefine consumer expectations for premium smartphones, forcing rivals to prioritize foldable design and ecosystem integration over incremental upgrades.