Jaguar Prepares to Unveil £130,000 Type 01, Its Ambitious New Electric Flagship
AI-summarised brief · reviewed before publication
Jaguar is set to launch the Type 01, a £130,000 electric flagship boasting 1,000 horsepower, 23‑inch wheels, and 360 new patents. The reveal in New York follows a controversial rebranding that saw the iconic growler logo removed and sales slump claims. Managing Director Rawdon Glover insists the car will revive Jaguar’s legacy and compete with Aston Martin and Bentley in the electric luxury market. The Type 01 features a low‑profile cabin, a 120‑kWh battery split beneath the floor, and a central spine that creates four distinct seating zones.
💡 Why It Matters
- · The Type 01’s performance claims position Jaguar directly against high‑end electric rivals, potentially reshaping the ultra‑premium segment.
- · Its launch could signal a decisive pivot for the marque amid brand equity challenges.